If you get worked up over that ONE CONVERSATION, this post is for you. Most likely, we need to break it into multiple interactions to set up, present, follow up and build a great relationship.

“Build Trust” is a mantra you hear in newsletters, on LinkedIn posts and in common wisdom. That makes sense. We want to work with folks we can trust. We want to be trustworthy. But, sometimes, life happens. We miss the deadline. We step on toes. Maybe forget a promise made. Stuff changes, we strike out. What do you do to fix it?

People at work really don't know what you do (even if you think they should). So how can you develop a simple Communication Strategy that keeps the right people informed of the right things, at the right time, in the right place?